SafetyBriefer was created by Alexander Brock, a construction industry veteran with over a decade of hands-on experience. From starting as a laborer to managing projects & crews, Alexander has seen construction from every angle.

"In my years managing crews, I watched foremen struggle to develop meaningful safety meetings without support. Too often, this led to missed meetings, recycled content, and spoty documentation. I built SafetyBriefer to solve that problem."

Safety was always a priority throughout Alexander's career — but he saw firsthand how front-line employees lacked the tools and time to create legitimate, engaging safety content. The result? Crews tune out, compliance suffers, and safety culture stagnates.

SafetyBriefer exists to change that. Our mission is to help field leaders guide their teams to a safer culture — giving every contractor, regardless of size, access to professional safety meetings that actually make a difference.

We're here to help all contractors on their journey to better safety.